Segmentation allows you to target specific end-user groups.
Create your custom segmentation and use it to segment your engagements. You can use more than one segmentation for one engagement.
Use this section to target users who have/haven’t enabled specific engagement(s)
Example: Segment users who have enabled “Coffee Coupon”
This field can be used to target end users who have or haven’t followed your second channel. You can also target users based on how long they have followed a specific channel.
Target end users that are in the certain age range.
Example: Segment users that are between 18 and 30 years old.
Notice: this segment will work only for the end users for which we have age parameter known.
Target end users based on their gender.
Example: Segment only female users.
Notice: this segment will work only for the end users for which we have gender parameter known.
Target end-users who currently have less, exact or more than a certain amount of points in your loyalty programs.
Example: segment end users who currently have more than 1.000 points in Points Loyalty.
Target end users who have accumulated in a total time of loyalty – less, equal or more than a certain amount of points in your loyalty programs.
Example: segment end users who currently have more than 10.000 points in Gamification Loyalty.
Target end users from your gamification and advanced loyalties based on their current level status.
Example: segment end users who are in the first 3 levels of your Gamification loyalty or target users who are in the 5th level of your gamification loyalty.
Notice 1: first you must select loyalty and then you will have an option to choose levels. You can select only one loyalty.
Notice 2: to segment end users from one level you will have to select the same level in both “from” and “to” sections.
Segment users by their language.
Example: Segment users who speak the English language.
Custom end-user lists
Segment users with one or more custom lists. Upload a custom end-user list from the web and use it to create a segment. Follow instructions and guidelines for list upload.