Promo is a digital multimedia engagement that can be used to announce promotions, describe products or for any other presentational purposes.

Create a promo

Step 1 – Promo details

Select Channel

Select a channel in which your promo will be visible. This option is useful when you own multiple channels. You can select only one channel from the list of your active and draft channels.

Promo name

Next, you will be asked to provide a name of your promo (max 80 characters). Use different promo name every time to make your promo distinguishable.


Enter the description of your promo. Use up to 2000 characters to explain the details of your promo. This description will be visible to the end users.

Call to Action Button text

Use this field to explain your URL. If left empty and URL is set, “More info” text will be displayed as default.

Call to Action Activity

URL field represents an additional call to action once end users open your promo. URL can be linked to your website or social media. Be sure to enter full URL in the format of “http://…”.

Don’t show in chat

If selected, your promo will not be sent as a message and will only be displayed on your channels’ description page.

Step 2 – Import multimedia

Upload materials of your promo. You can upload up to 5 different promo assets.  At least 1 image or video is required.

Be sure to follow promo guidelines when you upload your assets.

Image upload guidelines:

  • Images should be either .png or .jpg file format
  • Minimal resolution for the image is 960x960px
  • Maximum resolution for the image is 2480x2x80px

Video upload guidelines:

  • Promo video should be either .mov, .mp4 or .m4v file format
  • Minimal resolution for the video is 480p (640x640px)
  • Maximum resolution for the video is 1080p (1920x1080px)

Once you select assets, click on the Upload Selected Files button to upload images to the server.

Assets of your promo can also be preview in full screen. End users just need to click on your promo image or video.

Step 3 – Timeframe

Use this step to configure the start and end date of your promo.

Set start date

Here you specify when your promo will become available to the end users. If you choose to skip this step, your promo will become available as soon as you publish it.

Example: use this field to schedule your promo to start next Monday at 10 AM.

Notice: Once you set start date, you will be able to change entered values only while promo is in Draft mode. Once promo is published, you will not be able to edit entered values again.

Set end date

Specify the date and time from which your promo will not be accessible to the end users. Once end date and time has been reached, the promo will change status to Finished and will be archived in the system.

Schedule a recurring promo

Choose between daily, weekly, monthly and yearly recurrence for your promo.

Example: set your promo to appear every day between 9 AM and 5 PM (daily recurrence) or choose to show it only on weekends (weekly recurrence) or every 13th of the month (monthly recurrence).

Step 4 – Target

This is the last step in the promo creation process. Here you can segment your promo to appear only to a specific end-user group, show promo on specific locations and request permission from tenant to broadcast promo to all app users.

Set segmentation

By default, your promo will be made available for all channel followers (or all app users if broadcasted through tenant). Use segmentation to show promo only to a specific target group.

Example: use segmentation to create a promo for end users who have been following your channel for 30 days.

Set proximity targeting

By default, your promo will be made available for all channel followers (or all app users if broadcasted through tenant). Use proximity targeting to allow promo to appear in certain locations.

Example 1: show promo to users walk pass my store. When end users walk pass my store, they will receive promo in chat and in-app notification with it.

Promo will not disappear once end users leave your location(s).

Target group

Based on your selection, you can see how many users would be targeted by your promo. By default, the target group is all followers of your selected channel. Based on the complexity of your segmentation, some target groups require a few minutes to be calculated.

Preview engagement

Check how costumers will see your engagement before you publish it.

Manage promos

Visit Engagements tab where you will find all your engagements.

Tap on Promo section, from where you will be able to access all your promos. Click on the promo you would like to preview or edit.

Basic analytics show how many people, out of all the people you have sent the promo to had opened it. To access detailed analytics, please visit tab Analytics, section Promos.

You can edit promos from this page simply by pressing edit icon on the right. Use navigation buttons to submit or dismiss changes as well as to enable or disable promos.

You can also edit your promo directly from Engagements tab, after tapping on the promos, and then on the icon on the right-hand corner, from where you can also reorder your promos by taping on ‘Set Position’ button.

Set position

Enter position number to set specific place in a section for this engagement. If you enter the same number for more than one engagement, they will be ordered by last updated time.

Notice: once you have request broadcast promo to all app users and tenant has approved it, promo cannot be edited. Promo can only be disabled from that point.

Promo navigation buttons

During the entire process of creating a promo, you have multiple options displayed on the bottom of the wizard that help you navigate and change the status of your promo:

  • Back – move to the previous step in the promo creation wizard
  • Next – move to the next step in the promo creation wizard
  • Save – save promo as a draft and exit promo creation wizard
  • “←” (back arrow) – this option returns you to the main menu and disregards all changes.

Notice 1: promo can be deleted only in a draft or pending approval stage. Once deleted, promo disappears from your list of promos.

When you reach the last step Create option appears (in edit mode). Create option makes your promo active or scheduled depending on the start date and time you chose or pending approval if you had selected broadcast to all app users.

Once promo becomes active, option Disable appears. Disable allows you to temporarily disable your promo and make it unavailable for the end users. Once disabled, promo can be re-enabled by pressing the Enable button.

Notice 2: promo is automatically moved to status finished once promo reaches end date. Finished promos are displayed in your list of all promos.